Program

8:30 - 9:00 | Registration
   
9:00 - 11.00 | A. THE CUSTOMER – MODEL 2017

Moderation: Tomáš Krásný, Managing Partner, Blue Events

 

Analyses, vision and strategy for the period when the consumer really takes control of the market and producers and retailers must adapt to it.

  • How to get again into the hearts, heads (and wallets) of our customers?
    Ondřej Veis, Managing Director, NMS Market Research

  • Customer journey today and tomorrow from the perspective of retail industry
    David Vejtruba, Marketing Director, Solvent

  • Producer´s view on the changing requirements of consumers in digital times
    Jan Los, Digital Manager - Mass Market, CZ/SK/HU, L'Oréal

  • Responsible behavior and technology as key drivers of change of shopping
    Petr Báča, Partner, MIWA
   
11.00 - 11.30 | Coffee / Tea break
   
11.30 - 13.00 | B. NEW CUSTOMER JOURNEY – HERE AND NOW

Moderation: Marta Nováková, President, Czech Confederation of Commerce and Tourism

  

Case studies from our market. What must retailers and brands do to make customers to find them and trust them.

  • New customer journey – solutions by e-Commerce key player
    Petr Krayzel, FMCG Group Strategy Leader, Mall Group

  • Hitchhiker's Guide through digital, or how to bring the customer to purchase
    Andrea Lišková, Marketing Manager, A3 sport and Miroslav Král, Managing Partner, MarketUP

  • What is Datart doing to meet the changing requirements of customers?
    Jan Samko, Marketing Director, Datart

  • Can preferences of Czech products change the purchase path?
    Zdeněk Skála
    , Research Director Retail & Shopper, GfK

   
13:00 - 14:00 | Business lunch
   
14:00 - 15.30 | C. HOW TO DO IT?

Moderation: Tomáš Krásný, Managing Partner, Blue Events

 

Panel discussion of retailers, manufacturers and experts

Topics:
What hasn´t changed in customer behaviour and is perhaps everlasting?
How has the e-revolution changed shopping behaviour?
Is digitalization a killer of loyalty?
Who has a better chance to understand the new customer and his/her shopping journey – a retailer or a manufacturer/brand?

Participants:

  • Jan Bízik, Shopper Marketing Senior Consultant, Farmhouse Prague
  • Peter Koubek, eCommerce & Digital Communication Manager, Tesco CE
  • Jan Melmuka, Sales Manager Czech Republic & Slovakia, tcc
  • Zdeněk Melotík, Category and Customer Development Director, Vitana
  • Zdeněk Skála, Research Director Retail & Shopper, GfK
  • Zlata Ulrichová, Marketing Director, Penny Market


   
15.30 - 16.30 | Afterparty in the zone of solutions supporting knowledge of the new customer and effective communication with him/her. An opportunity to visit the next generation store and to network with those who are ready for tomorrow.
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