Program

  • 08:30 – 09:00
    Registration of participants

  • 09:00 – 11:00
    A. (IN)EFFICIENT PROMOTIONS: IMPACT ON TRADE, BRANDS AND CUSTOMERS

    Hosted by: Kateřina Paterová, Project Manager, Blue Events

    Presentations of key analyzes of the promotions impact on the retail market in the Czech Republic and abroad. How can new technologies help? What can we learn from Amazon and other key e-commerce players?

    There is no Czech without sales

    Michal Čepek, Sales Effectiveness Leader CZ & SK, Nielsen

    Promotions: a friend or an enemy of brands?

    Ladislav Csengeri, Consumer Panel Services Director CZ & SK, GfK

    Time for change: Technologies can help

    Stanislav Zrcek, General Manager Retail CEE, Diebold-Nixdorf

    KEY NOTE: Use of sophisticated analytical approaches in e-commerce

    Ismail Parsa, Chief Data Scientist, HepsiBurada

  • 11:00 – 11:30
    Coffee Break

  • 11:30 – 13:30
    B. WE CAN DO IT!

    Hosted by: Tomáš Krásný, Managing Partner, Blue Events

    Examples of successful promotions. Are there promotions without discounts? Will sophisticated methods and mobile tools help? Moreover, can retailers and suppliers find a win-win solution that consumers appreciate?

    Efficient Promotions: How retailers and suppliers can co-operate

    Jiří Ritter, Corporate Sales Director, Nestlé

    Kofola: The way to sales bottom and back up

    Ondřej Žák, Promo Strategy Manager, Kofola ČeskoSlovensko

    Brick-and-mortar retail fights back: How to compete with e-shops?

    Dirk Ettlinger, Vice President, Applied Predictive Technologies

    Promotional activities in the mobile age

    Vladimír Dědek, Web and Mobile Development Director, Alza

  • 13:30 – 14:30
    Lunch, networking

  • 14:30 – 16:00
    C. HOW TO DO IT BETTER?

    Hosted by: Jan Patera, Consultant, Blue Events

    Panel discussion of retailers, manufacturers, consultants and suppliers of effective marketing solutions. Will we continue to be world champions in discounts or can we get out of the discount spiral? Are there successful promotions without drastic discounts? And how to measure the success promotions? Can every day low prices be a solution even for our retail?

    Panellists:

    Tomáš Formánek, CEO, Logio

    David Kolář, CMO, Hornbach CZ & SK

    Martin Minář, Sales Director, Kofola ČeskoSlovensko

    Lukáš Němčík, Head of Marketing and Business Development, COOP

    Jan Penkala, CEO, Acomware

    Petr Šimek, Managing Director, Wellen Retail Experience

  • 16:00
    Afterparty and networking