- 08:30 – 09:00Registration of participants
- 09:00 – 11:00A. FROM ANONYMOUS CROWD TO COMMUNITY AND PERSONALITIES
Hosted by: Kateřina Paterová, Project Manager, Blue Events
Be no coward and find new market opportunities
Jan Al-Amel, Partner, Simply5
Kids Power: Children as family influencers
Kateřina Nevolová, Researcher & Account Manager, g82
Anežka Příběnská, Account Manager, g82
How technologies can help to identify customers’ needs and desires
Patricie Jakešová, Senior Business Consultant, U&Sluno
Czech customer on the way from crowd to individuality
Zdeněk Skála, Client Service Director Retail & FMCG, GfK
How to sell a story instead of goods
Jakub Veselský, CEO, Freshlabels
- 11:00 – 11:30Coffee / tea break
- 11:30 – 13:30B. GAPS, NICHES, REAL POEPLE… AND MONEY IN THEIR WALLETS
Hosted by: Tomáš Krásný, Managing Partner, Blue Events
Do you worry? You should if you miss out the wealthiest and growing consumer group
Miloslav Knepr, Partner, Silver Pack
Petra Soukupová, Category Marketing Manager, Walmark
Doctor, or Google? Maternity in digital age and building a retail ecosystem
Antonín Štětina, Board Member, Feedo.cz
How to enjoy the time left before ecoarmageddon
Jana Lysáková, CEO, Tierra Verde
Handbook for young and successful singles
Lucie Biundo, Director of Teniskology project/Project & Event Consultant, VOGUE CS
- 13:30 – 14:30Lunch – Networking – Waffling
- 14:30 – 16:00C. HOW TO DO IT? (panel discussion)
Hosted by: Jan Patera, Consultant, Blue Events
Panellists:
Martin Dokoupil, Managing Partner, Tierra Verde
Michal Kroupa, Marketing Manager, IKEA
Roman Straka, Partner, Silver Pack
Lenka Zbořilová, Expansion Manager, Footshop
- 16:00Happy End